Decide independent advice
Decide what is worth doing
Independent technology, data and AI advice before the money is committed, ending in a written answer you own, including “not yet”.
Decide servicesIndependent Data & AI consultancy: Better decisions Better systems Better performance
TechGuidr helps businesses make smarter technology investments, modernise their data and systems, redesign how work gets done and build and run the processes that improve performance. Independent advice and high quality engineering. Or we tell you not to spend the money.
Built for tomorrow. Delivering today.
What we do
Decide, Transform and Operate
Three kinds of work, and you can start with any of them. Each is made of services we already deliver, with published prices on the Services page.
Transform engineering the change
Change how the business works
Modern data and systems, AI and agentic workflows built into the work, and new products and services, each measured against a baseline.
Transform servicesOperate run and improve
Keep it running and getting better
Managed improvement for the systems and workflows you run, and managed operations that run agreed recurring business processes for you.
Operate servicesWhere you are now
Start with what you would say
Most organisations recognise more than one of these. Each route shows what we would do first, the services involved and their prices.
“I don’t know where to start”
You know what is worth doing, what it is worth and what to leave alone, before the money is committed.
Find the right starting point“Our data and systems are holding us back”
Data and systems the business can rely on and build on, including for AI.
Modernise data and systems“IT has advanced, but the business hasn’t adapted”
Work that runs differently, one measured workflow at a time, scaled where it pays.
Redesign work and performance“We already have agents and need control”
A baseline, then clear decisions on what to change, consolidate or stop, and who stays accountable.
Take control of AI“We want new products, services or revenue”
A product or service scoped and priced in writing, then built in working increments.
Create new products, services and revenue“We have an expensive recurring business process to improve”
That part redesigned, measured against how the process runs today and kept improving.
Improve a costly recurring process
Selected work
Three AI systems, built and in use
AI product · In production
A production AI working environment over an organisation’s own knowledge and structured data. People research, compare and brief with a citation on each point, under permissions that follow who may see what, and experts keep control of the final answer.
78,500+publications, about 25 years of research, structured forecast data and around 89,000 chart assets in its first production deploymentMeasured The size of the archive in the first deployment. No usage or value figures are published.
Our own product, first built for a macro-economic research business. Available as our product, or built inside a client’s own environment.AI product · In production
Portfolio intelligence, detailed customer renewal risk and structured diagnostics inside the daily workflow, with personalised actions that drive better sales outcomes. Every action has an owner and a date, and a person approves or rejects what the agents suggest.
Human in the loopon every action and taskQualitative Daily use by the sales and marketing teams. No measured sales uplift is claimed.
What started as a proof of value changed the sales approach: a fresh perspective on daily commercial management.Before TechGuidr · Learning and wellbeing
Rebuilding the SaaS application, its iOS and Android apps and the data platform behind a people-performance business.
<600 msdashboard queries, down from 4–5 secondsMeasured Dashboard query times before and after the rebuild, on work delivered before TechGuidr was founded.
AI agents and solid data foundations brought into high performance: a SaaS product rebuilt around a Databricks lakehouse, with AI performance coaches embedded.Industries
The industries we serve
Research and intelligence, where Answerable was first built, and retail and consumer goods are our specialisms. Each industry has its own page with the problems we see there and where we would start.
- Research, intelligence & advisoryResearch firms, analysts, market and economic intelligence, proprietary data businesses and specialist advisers.Explore
- Retail & consumer goodsRetailers and consumer goods suppliers: category, buying, merchandising, product data, supplier margin and customer decisions made on store, digital and supply-chain data.Explore
- Legal & professional servicesLaw firms, accounting, consulting and specialist advisory firms whose product is expert time and judgement.Explore
- Gaming & interactiveGames studios, publishers and live-service businesses: player data, analytics, live operations, backend platforms and player support.Explore
- Technology & softwareSoftware, SaaS and technology businesses building AI into products and platforms that need to scale.Explore
- Private equity & investorsInvestors and portfolio companies that need to know what technology, data and AI they are buying, what needs fixing and where it can create value.Explore
- Education & skillsUniversities, colleges, academy trusts, skills organisations and education businesses.Explore
- Manufacturing & industrialManufacturers, engineering and industrial businesses running plants, sites and complex products.Explore
Why TechGuidr
Senior enough for the boardroom. Technical enough to build it
Dan Warrener founded TechGuidr after more than 25 years in technology, including time as Global Data & AI Lead for Microsoft’s Retail & Consumer Goods Solutions Team and building a data and advanced analytics practice in consulting.
He still does the architecture and the engineering: he conceived, designed and built Answerable and Foreseeable. It is also how he knows when the PowerPoint is hiding something.
We take no vendor commissions and disclose any interest in our own products, so the advice does not change with what we could sell you.
“Dan can cut through the noise, find the root cause, and clearly formulate solutions.”
“That rare ability to lead by inspiration, and in doing so, lead his teams to exceptional results.”
Start with the problem
Let’s work out the next move
Bring us a new idea, a knotty problem or a bigger ambition, and we’ll work out what makes sense next.
Ashby-de-la-Zouch, UK